handful
art direction // web design // graphic design
Handful was built on High Five’s and F-Words. They swear by them, so we designed by them. The energy of their five F-words — Fashion, Feel, Function, Fun & Fight — shines bright through in all of their brand communications and creative assets.
website redesign
Handful is on a mission to create the most comfortable and versatile activewear to outfit women to feel confident, empowered, and supported. We took that mission and ran with it (while being comfortably supported by our Handful bras). Large images, bold headlines and an outstanding UX stand out to the casual visitor, but they might not notice that the site is also an SEO-optimized conversion machine (it is), but we’re OK with that.
