Sunday Afternoons Hats
GrapHIC DESIGN // creative direction // styling
The task was to create monthly graphic packages based on Sunday Afternoon’s directed product focus. Graphics include a social set of images, email campaign package, digital ad and web/mobile banner set. The recommendation was to use a mix of product flat lays, lifestyle images and motion graphics from month to month to keep the creative fresh and engaging.
September 2023 // Running collection assets
Bold colored backdrops, recognizable props and simple styling was used to tell a playful running story. Sunday Runday!
Instagram Carousel // 1080x1080
homepage banner // 2000x800
email assets // 600 wide
october 2023 // Meridian collection assets
Product shots layered over lifestyle photos were used to reinforce the layering story for the month. Lifestyle photos that show the products in use were selected to encourage upselling.
Instagram Carousel // 1080x1080
