production management // creative direction

The objective of each photoshoot is to evoke the spirit of the season, by showcasing the product in real-life, outdoor scenarios that resonate with the adventurous and nature-loving lifestyle of the consumer. The photos go beyond showcasing the product; they tell a visual story of exploration, freedom, and the joy of outdoor experiences. Ultimately, the Sunday Afternoon’s seasonal lifestyle photoshoots are a key component of communicating not just the functionality of each style, but the aspirational lifestyle they represent.